Who we are

Conscious Ageing is a new social venture and an impact generator initiative, founded in 2017.

Coming from rather different backgrounds and focus areas, we realized that throughout our professional career and personal paths, conscious and responsible living were always major driving forces for both of us.

We also realise that ageing is a rather big deal both on personal and social levels. Western countries are all ageing. People live longer and have the chance to benefit from and contribute to the societies around themselves in new ways. A whole new economy, “silver economy” is emerging. At the same time, Europe faces a care-crisis that also have significant implications for ageing.

Our intention with Conscious Ageing is to face these challenges and opportunities. Also, to address them in ways that are beneficial for both the ageing people and the societies.

During our work, we are constantly aware that climate change is here now, as a result of non-sustainable human activities. We believe that this is the responsibility of our generation and our ancestors’, that Nature is in such a wounded shape. We hold responsibility for the current state of Nature and for the future of younger generations. In our work, we are willing to respond to this as well.


 Kinga Milankovics (co-founder)

Conscious Ageing to me is a philosophical yet practical approach, that can help people grow. I strongly believe, that based on the experiences we gained in our lives so far, Conscious Ageing is one way to improve our freedom, lived in a responsible way.

What I did in the past

  • Researcher and lecturer St Istvan University, Institute of Environmental and Landscape Management, Hungary (1994-2008)
  • Activist in areas of social and environmental sustainability (since 1998)
  • Founder or volunteer or president of a number of women’s organisations and green NGOs (since 1998)
  • Hungarian delegate to the Board of the European Women’s Lobby (2008-2010)
  • Monitoring Committee member of the Environment and Energy Operational Program, Hungary (2008-2014)
  • Consultant for rural municipalities in environmental investment projects (2008-2012)
  • Developing and implementing a gender-sensitive rural and community development program in the Godollo region, Hungary
  • Studying, exploring, cultivating, and spreading the idea of permaculture, both its environmental and social aspects (since 2001)
  • Trainer, teacher, organiser, facilitator, moderator in a countless number of trainings, self-support circles, women’s circles, study groups.

My current research interest

  • Purple and silver economy
  • Social sustainability and the care-crisis in Europe (with focus on the UK, Malta and Hungary)
  • Environmental and social sustainability and how harmful tendencies could be tackled by permaculture principles

Awards, fellowships



Milena Milankovics (co-founder)

I’ve been working in management, organisational development and information technology in the corporate world for more than 20 years. Dedicated to empowering people, I undertook business coaching training and graduated as a Gestalt Therapist. As strange as it may seem, these different approaches made it possible for me to design and create new solutions while focusing on the given professional situation (phenomena).

I believe that individual choices and interactions matter. Conscious Ageing to me is a choice to live my life in a responsible and sustainable way. It is a choice to change the narrative of ageing, the way we ourselves think about it and it’s social perception. With a passion for technology, I am dedicated to build a digital world designed for all and to empower ageing people to be a part of it.

What I did in the past

2017 –  Co-founder of Conscious Ageing

2014 – 2017  Head of Consulting, Regional Manager Benelux / Lupus Consulting
Responsible for the consulting and project office, organisation- and people development.
Managed a team of 40 consultants, realized dozens of projects worldwide.
Built and implemented career management, mentoring and several training programs.

2012 – 2014 Director, Organizational Development and Information Technology / Auchan Hungary
Board member actively participating in the design of company’s vision, future organization and information technology.

2008 – 2012 Chief Information Officer / Cora Hungary
Responsible for the company’s digital solutions, services and its continuous development.
Participation in business process re-engineering.

1999 – 2008 Manager of SAP Consultants / Cora Hungary
Greenfield implementation of SAP.
Started as project manager and become responsible for the consultants’ team, while learning project management methodologies, overall retail business processes, system customizing.

My current research interest

  • Ageism in digital world
  • Silver economy